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Articles (81)

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1-10 of 81 results for customer profitability accounting

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Select article: Marketing Segmentation Through Machine Learning Models

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Research article

First published 2009-02

Marketing Segmentation Through Machine Learning Models

Raquel Florez-Lopez, Juan Manuel Ramon-Jeronimo

Social Science Computer Review

Select article: Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

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Research article

First published 2014-11

Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability

Ryan R. Mullins, Michael Ahearne, Son K. Lam [...]

Journal of Marketing

Select article: Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

Select article: Extending the Boundaries of Customer Accounting: Applications in the Hotel Industry

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Research article

First published 2001-05

Extending the Boundaries of Customer Accounting: Applications in the Hotel Industry

Chris Guilding, David J. Kennedy, Lisa McManus

Journal of Hospitality & Tourism Research

Select article: Linking Customer Management Effort to Customer Profitability in Business Markets

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Research article

First published 2004-11

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman, Das Narayandas

Journal of Marketing Research

Select article: An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

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Research article

First published 1982-9

An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

Terry Elrod, Russell S. Winer

Journal of Marketing

Select article: Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

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Research article

First published 2014-3

Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

Hauke A. Wetzel, Maik Hammerschmidt, Alex R. Zablah

Journal of Marketing

Select article: Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

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Research article

First published 2013-5

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

Ali Bakhtiari, B.P.S. Murthi, Erin Steffes

Journal of Interactive Marketing

Select article: What Is the True Value of a Lost Customer?

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Other

First published 2003-02

What Is the True Value of a Lost Customer?

John E. Hogan, Katherine N. Lemon, Barak Libai

Journal of Service Research

Select article: Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives

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Research article

First published 2021-03

Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives

Bharadwaj Kadiyala, Özalp Özer, A. Serdar Şimşek

Production and Operations Management

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