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Research article

First published 2009-9

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner, Dirk Totzek

Journal of Marketing

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Research article

First published 2011-5

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt [...]

Journal of Marketing

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Research article

First published 2008-9

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli-Renko, Ramkumar Janakiraman

Journal of Marketing

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Research article

First published 1991-5

Customer portfolio analysis for strategy development in direct marketing

Arch G. Woodside, Praveen Soni

Journal of Interactive Marketing

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Research article

First published 2004-4

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Michael D. Johnson, Fred Selnes

Journal of Marketing

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Abstract

First published 2011-5

Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

Journal of Marketing

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Research article

First published 2018-08

Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis

Chun‐Hung Chiu, Tsan‐Ming Choi, Xin Dai [...]

Production and Operations Management

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Research article

First published 2013-9

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

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Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

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Research article

First published 1997-07

Customer Portfolio Development: Modeling Destination Adopters,Inactives,and Rejecters

Birgit Court, Robert A. Lupton

Journal of Travel Research

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