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Articles (1774)

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1-10 of 1774 results for customer participation

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Select article: When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

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Research article

First published 2019-12

When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas [...]

Journal of Marketing Research

Select article: Construction and Validation of the Customer Participation Scale

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Research article

First published 2017-2

Construction and Validation of the Customer Participation Scale

Sandy C. Chen, Carola Raab

Journal of Hospitality & Tourism Research

Select article: Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions

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Research article

First published 2020-8

Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions

Bulent Menguc, Seigyoung Auh, Fatima Wang

Journal of Service Research

Select article: Understanding Customer Participation Dynamics: The Case of the Subscription Box

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Research article

First published 2023-9

Understanding Customer Participation Dynamics: The Case of the Subscription Box

Nita Umashankar, Kihyun Hannah Kim, Thomas Reutterer

Journal of Marketing

Select article: Effect of Customer Participation on Service Outcomes

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Research article

First published 2015-5

Effect of Customer Participation on Service Outcomes

Beibei Dong, K. Sivakumar, Kenneth R. Evans [...]

Journal of Service Research

Select article: The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress

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Research article

First published 2020-5

The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress

Markus Blut, Nima Heirati, Klaus Schoefer

Journal of Service Research

Select article: Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

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Research article

First published 2008-7

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

Eric (Er) Fang

Journal of Marketing

Select article: Customer Participation and Project Performance: A Moderated-Mediation Examination

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Other

First published 2017-8

Customer Participation and Project Performance: A Moderated-Mediation Examination

Ming-Chuan Yu

Project Management Journal

Select article: Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

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Research article

First published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Select article: Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

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Research article

First published 2014-2

Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

Andreas B. Eisingerich, Seigyoung Auh, Omar Merlo

Journal of Service Research

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