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Articles (86)

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1-10 of 86 results for customer loyalty programs

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Select article: Temporal Orientation and Customer Loyalty Programs

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Research article

First published 2022-11

Temporal Orientation and Customer Loyalty Programs

Flavia Hendler, Kathryn A. LaTour, June Cotte

Cornell Hospitality Quarterly

Select article: Customer Loyalty Program Management

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

Select article: What do Customers Get and Give in Return for Loyalty Program Membership?

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

Select article: Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

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Research article

First published 2021-6

Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

Andy Chin Woon Fook, Omkar Dastane

Jindal Management Journal

Select article: Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

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Research article

First published 2025-11

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

Chen Li, Srinivasan Swaminathan, Junhee Kim

Journal of Service Research

Select article: Casino Customers’ Intention to Join a Loyalty Rewards Program

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

Select article: The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

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Research article

First published 2004-8

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis

Journal of Marketing Research

Select article: Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

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Research article

First published 2000-01

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett

Journal of the Academy of Marketing Science

Select article: I Earn It,But They Just Get It: Loyalty Program Customer Reactions to Unearned Preferential Treatment in the Social Servicescape

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Research article

First published 2020-2

I Earn It,But They Just Get It: Loyalty Program Customer Reactions to Unearned Preferential Treatment in the Social Servicescape

Youngsun Sean Kim, Melissa A. Baker

Cornell Hospitality Quarterly

Select article: The Drivers of Loyalty Program Success

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

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