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Research article

First published 2017-4

An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty

Sakhhi Chhabra

Global Business Review

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Research article

First published 2009-5

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph

Journal of Marketing

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Research article

First published 2022-11

Temporal Orientation and Customer Loyalty Programs

Flavia Hendler, Kathryn A. LaTour, June Cotte

Cornell Hospitality Quarterly

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Research article

First published 2020-05-20

The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty

Andriani Kusumawati, Kharisma Sri Rahayu

Human Systems Management

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Research article

First published 2020-9

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship

Forrest V. Morgeson, G. Tomas M. Hult, Sunil Mithas [...]

Journal of Marketing

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Note

First published 2004-9

Testing Dick and Basu'S Customer Loyalty Model

Ron Garland, Philip Gendall

Australasian Marketing Journal

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Research article

First published 2011-7

Exploring the Impact of Brand Equity and Customer Satisfaction on Customer Loyalty

Gurjeet Kaur, Neetu Mahajan

Metamorphosis: A Journal of Management Research

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Research article

First published 2020-7

A Link Between Attitudinal and Behavioral Loyalty of Service Customers

Shivani Saini, Jagwinder Singh

Business Perspectives and Research

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Research article

First published 2024-9-13

The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction

Ram Kumar Dwivedi, Shailee Lohmor Choudhary, Rinku Sharma Dixit [...]

Web Intelligence

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Research article

First published 2015-5

Relationships Among Customer Satisfaction,Delight,and Loyalty in the Hospitality Industry

MiRan Kim, Christine A. Vogt, Bonnie J. Knutson

Journal of Hospitality & Tourism Research

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