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Research article

First published 2018-7-27

An integrated method based on hesitant fuzzy theory and RFM model to insurance customers’ segmentation and lifetime value determination

Chun Yan, Haitang Sun, Wei Liu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2009-8

The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing

Lichung Jen, Chien-Heng Chou, Greg M. Allenby

Journal of Marketing Research

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Research article

First published 2009-2

Probability Models for Customer-Base Analysis

Peter S. Fader, Bruce G.S. Hardie

Journal of Interactive Marketing

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Research article

First published 2012-12

An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

Philipp Schmitt, Steffen Meyer, Bernd Skiera

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-8

Data mining techniques for analyzing bank customers: A survey

Seyed Mohammad Hossein Hasheminejad, Mojgan Khorrami

Intelligent Decision Technologies

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Research article

First published 2005-10

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Lynette Ryals

Journal of Marketing

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Research article

First published 1997-2

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang

Journal of Interactive Marketing

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Research article

First published 2006-7

Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

Michael Haenlein, Andreas M. Kaplan, Detlef Schoder

Journal of Marketing

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Research article

First published 1999-2

Customer Profitability Analysis: Measurement,Concentration,and Research Directions

Francis J. Mulhern

Journal of Interactive Marketing

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Research article

First published 2018-01

Immediate and Long‐Term Benefits of In‐Store Return Experience

Necati Ertekin

Production and Operations Management

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