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Research article

First published 2006-11

Modeling Customer Lifetime Value

Sunil Gupta, Dominique Hanssens, Bruce Hardie [...]

Journal of Service Research

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Research article

First published 2012-12

An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

Philipp Schmitt, Steffen Meyer, Bernd Skiera

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2006-11

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras Eechambadi, Morris George [...]

Journal of Service Research

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Research article

First published 2016-3

National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari

Journal of International Marketing

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Research article

First published 2009-5

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal of Interactive Marketing

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Research article

First published 2010-06

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Hugh M. Cannon, James N. Cannon, Manfred Schwaiger

Simulation & Gaming

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Research article

First published 2011-8

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

Phillip E. Pfeifer, Anton Ovchinnikov

Journal of Interactive Marketing

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Research article

First published 2025-3

Understanding the Impact of Customer Demographics on the Lifetime Value of Small Business Customers

Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

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Research article

First published 2020-11

Clustering of bank customers based on lifetime value using data mining methods

Seyed Mohammad Hossein Hasheminejad, Mojgan Khorrami

Intelligent Decision Technologies

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