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1-10 of 189 results for customer expertise

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Select article: Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs

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Research article

First published 2005-04

Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs

Simon J. Bell, Seigyoung Auh, Karen Smalley

Journal of the Academy of Marketing Science

Select article: Unraveling the Customer Education Paradox

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Research article

First published 2017-8

Unraveling the Customer Education Paradox

Simon J. Bell, Seigyoung Auh, Andreas B. Eisingerich

Journal of Service Research

Select article: Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

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Research article

First published 2011-2

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Sabrina Helm, Andreas Eggert

Journal of Service Research

Select article: Factors Predicting Co‐creation of Value: A Study of Boutiques

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Research article

First published 2015-1

Factors Predicting Co‐creation of Value: A Study of Boutiques

Gurjeet Kaur, Rita Devi, Sanjeewani Sehgal

Metamorphosis: A Journal of Management Research

Select article: Enterprising Professionals

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Research article

First published 2004-2

Enterprising Professionals

Laurie Cohen, Gill Musson, Joanne Duberley

The International Journal of Entrepreneurship and Innovation

Select article: Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

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Other

First published 2004-07

Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process

Satish Jayachandran, Kelly Hewett, Peter Kaufman

Journal of the Academy of Marketing Science

Select article: Non-disabled and disabled baristas: How differently do employee service attributes affect customer satisfaction?

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Research article

First published 2025

Non-disabled and disabled baristas: How differently do employee service attributes affect customer satisfaction?

Jinkyung Jenny Kim, Chihyung Michael Ok, Kyu-Hyeon Joo [...]

Tourism and Hospitality Research

Select article: Professional reflexivity in customer involvement: Tensions and ambiguities in between identities

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Research article

First published 2022-12

Professional reflexivity in customer involvement: Tensions and ambiguities in between identities

Per Echeverri

Marketing Theory

Select article: Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

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Research article

First published 2005-5

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

Benedict G.C. Dellaert, Stefan Stremersch

Journal of Marketing Research

Select article: An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

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Research article

First published 1976-2

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

Paul Busch, David T. Wilson

Journal of Marketing Research

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