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Research article

First published 2020-5

Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily (Xuehui) Gao, Iguácel Melero-Polo, F. Javier Sese

Journal of Service Research

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Research article

First published 2008-11

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan

Journal of Marketing

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Research article

First published 2024-5

Environmental CSR,Customer Equity Drivers,and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2014-8

The Role of Consumer Confidence in Creating Customer Loyalty

Yi-Chun Ou, Lisette de Vries, Thorsten Wiesel [...]

Journal of Service Research

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Book review

First published 2001-4

Book Review: Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Terry Clark, Vikas Mittal

Journal of Marketing

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Other

First published 2003-02

Service Equity,Satisfaction,and Loyalty: From Transaction-Specific to Cumulative Evaluations

Line Lervik Olsen, Michael D. Johnson

Journal of Service Research

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Other

First published 2010-12

Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Marketing Theory

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Research article

First published 2022

Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants

Syed Zeeshan Zahoor

Vision: The Journal of Business Perspective

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Research article

First published 2004-1

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Journal of Marketing

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Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

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