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1-3 of 3 results for customer effort in value cocreation activities

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Research article

First published 2015-8

Customer Effort in Value Cocreation Activities

Jillian C. Sweeney, Tracey S. Danaher, Janet R. McColl-Kennedy

Journal of Service Research

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Research article

First published 2014-9

Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll [...]

Marketing Theory

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Research article

First published 2023-03

Tõnis Eerme, Niina Nummela

New Space