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Research article

First published 2023-11

Translating Transformational Leadership and Organizational Innovativeness Into Creative Customer Behavior: Underlying Processes and Boundary Conditions

Taeshik Gong, Luana Nanu, Linh Ha Le [...]

Cornell Hospitality Quarterly

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Research article

First published 2025-9

On the Receiving End of Customer Creativity: Insights From Approach-Avoidance and Interpersonal Complementarity Perspectives

Randy Lee, Anthony Klotz, Shawn McClean [...]

Journal of Management

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Research article

First published 2011-6

Fostering Creativity in Product and Service Development: Validation in the Domain of Information Technology

Liang Zeng, Robert W. Proctor, Gavriel Salvendy

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Research article

First published 1997-2

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang

Journal of Interactive Marketing

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Research article

First published 2010-9

Harnessing the User's Mental Power to Enhance Website Creativity: The Meta-design Approach to Web Personalization

Liang Zeng, Robert W. Proctor, Gavriel Salvendy

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2023-11

A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation

Feng Zeng Xu, Emily Ma, Yun Zhang

Cornell Hospitality Quarterly

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Research article

First published 2018-8

The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery

Phyra Sok, Keo Mony Sok, Tracey S. Danaher [...]

Journal of Service Research

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Research article

First published 2026-1

Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages

Payal Kapoor, M. S. Balaji, Moutusi Maity

Journal of Travel Research

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Research article

First published 1991-8

Consumer personality characteristics can help guide marketing and creative strategies

Linda F. Alwitt

Journal of Interactive Marketing

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Research article

First published 2014-5

Examining the Drivers and Performance Implications of Boundary Spanner Creativity

Raj Agnihotri, Adam A. Rapp, James ‘Mick’ Andzulis [...]

Journal of Service Research

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