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Open access

Research article

First published 2024-5

Dynamic Customer Value Cocreation in Healthcare

Tracey S. Danaher, Peter J. Danaher, Jillian C. Sweeney [...]

Journal of Service Research

Retricted access

Research article

First published 2015-8

Customer Effort in Value Cocreation Activities

Jillian C. Sweeney, Tracey S. Danaher, Janet R. McColl-Kennedy

Journal of Service Research

Open access

Research article

First published 2023-10

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Chao Wang, Zhigang Wang

Sage Open

Retricted access

Research article

First published 2005-11

Cocreating Customer Value Through Hyperreality in the Prepurchase Service Experience

Bo Edvardsson, Bo Enquist, Robert Johnston

Journal of Service Research

Retricted access

Research article

First published 2022-3

First-Time versus Repeat Tourism Customer Engagement,Experience,and Value Cocreation: An Empirical Investigation

Raouf Ahmad Rather, Linda D. Hollebeek, S. Mostafa Rasoolimanesh

Journal of Travel Research

Retricted access

Research article

First published 2019-1

Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

Ajay Aluri, Bradley S. Price, Nancy H. McIntyre

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Retricted access

Research article

First published 2012-11

Health Care Customer Value Cocreation Practice Styles

Janet R. McColl-Kennedy, Stephen L. Vargo, Tracey S. Dagger [...]

Journal of Service Research

Retricted access

Research article

First published 2020-6

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Fine F. Leung, Caleb H. Tse, Chi Kin (Bennett) Yim

Journal of International Marketing

Retricted access

Research article

First published 2018-9

Tourists’ Emotions as a Resource for Customer Value Creation,Cocreation,and Destruction: A Customer-Grounded Understanding

Sheila Malone, Sally McKechnie, Caroline Tynan

Journal of Travel Research

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