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Research article

First published 2025-9

Research on cross-border e-commerce customer churn prediction based on enhanced XGBoost algorithm with temporal-spatial features

Feihong Le, Jingbo Zhai

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2020-07-17

A hybrid classification model for churn prediction based on customer clustering

Qi Tang, Guoen Xia, Xianquan Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2006-8

Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach

Zainab Jamal, Randolph E. Bucklin

Journal of Interactive Marketing

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Research article

First published 2014-1

Profit optimizing customer churn prediction with Bayesian network classifiers

Thomas Verbraken, Wouter Verbeke, Bart Baesens

Intelligent Data Analysis: An International Journal

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Research article

First published 2006-5

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Scott A. Neslin, Sunil Gupta, Wagner Kamakura [...]

Journal of Marketing Research

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Research article

First published 2025

Customer churn prediction analysis on E-commerce platforms based on improved XGBoost algorithm

Yuan Zhang, Wenxin Hu

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2024-8

Effective Implementation of Predictive Sales Analytics

Johannes Habel, Sascha Alavi, Nicolas Heinitz

Journal of Marketing Research

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Research article

First published 2016-5

Comparing Churn Prediction Techniques and Assessing Their Performance

Ali Tamaddoni, Stanislav Stakhovych, Michael Ewing

Journal of Service Research

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Research article

First published 2010-8

Staying Power of Churn Prediction Models

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal of Interactive Marketing

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Research article

First published 2018-2

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

Journal of Marketing Research

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