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Articles (791)

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1-10 of 791 results for customer choice

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Select article: The Role of Fairness in Modelling Customer Choice

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Research article

First published 2011-2

The Role of Fairness in Modelling Customer Choice

Christine Mathies, Siegfried P. Gudergan

Australasian Marketing Journal

Select article: Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

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Research article

First published 2018-8

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

Niklas Barwitz, Peter Maas

Journal of Interactive Marketing

Select article: Decision Process Evolution in Customer Channel Choice

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Research article

First published 2011-11

Decision Process Evolution in Customer Channel Choice

Sara Valentini, Elisa Montaguti, Scott A. Neslin

Journal of Marketing

Select article: Customer Choice Modeling in Hospitality Services: A Review of Past Research and Discussion of Some New Applications

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Other

First published 2010-11

Customer Choice Modeling in Hospitality Services: A Review of Past Research and Discussion of Some New Applications

Rohit Verma

Cornell Hospitality Quarterly

Select article: The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

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Research article

First published 2013-7

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang

Journal of Travel Research

Select article: Randomization Approaches for Network Revenue Management with Customer Choice Behavior

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Research article

First published 2014-09

Randomization Approaches for Network Revenue Management with Customer Choice Behavior

Sumit Kunnumkal

Production and Operations Management

Select article: Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices,Model Fit,and Predictive Validity

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Research article

First published 2021-2

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices,Model Fit,and Predictive Validity

Christian Neuerburg, Nicole Koschate-Fischer, Christian Pescher

Journal of Interactive Marketing

Select article: A New Dynamic Programming Decomposition Method for the Network Revenue Management Problem with Customer Choice Behavior

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Research article

First published 2010-09

A New Dynamic Programming Decomposition Method for the Network Revenue Management Problem with Customer Choice Behavior

Sumit Kunnumkal, Huseyin Topaloglu

Production and Operations Management

Select article: Customer Choice: A Preemptive Strategy to Buffer the Effects of Service Failure and Improve Customer Loyalty

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Research article

First published 2004-02

Customer Choice: A Preemptive Strategy to Buffer the Effects of Service Failure and Improve Customer Loyalty

David Cranage, Harish Sujan

Journal of Hospitality & Tourism Research

Select article: The Art and Science of Customer-choice Modeling

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Research article

First published 2003-10

The Art and Science of Customer-choice Modeling

Rohit Verma, Gerhard Plaschka

Cornell Hospitality Quarterly

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