Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2005

A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics

Chatura Ranaweera, Gordon McDougall, Harvir Bansal

Marketing Theory

Restricted accessResearch articleFirst published November, 2025

Chen Li, Srinivasan Swaminathan, Junhee Kim

Journal of Service Research

Restricted accessResearch articleFirst published September, 2009

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

Restricted accessResearch articleFirst published February, 2019

Saeid Vafainia, Els Breugelmans, Tammo Bijmolt

Journal of Interactive Marketing

Restricted accessResearch articleFirst published March 9, 2023

Chao Tang, Yong Tang, Zhuolin Zeng [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published January, 2007

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing

Restricted accessResearch articleFirst published November, 2017

Kathleen Jeehyae Kim, Gumkwang Bae, Dae-Young Kim

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published February, 2001

Vikas Mittal, Wagner A. Kamakura

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 2013

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

Open accessResearch articleFirst published July, 2023

Choo Yeon Kim, Seong Soo Cha

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