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Research article

First published 2005-03

A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics

Chatura Ranaweera, Gordon McDougall, Harvir Bansal

Marketing Theory

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Research article

First published 2025-11

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

Chen Li, Srinivasan Swaminathan, Junhee Kim

Journal of Service Research

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Research article

First published 2009-9

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

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Research article

First published 2019-2

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Saeid Vafainia, Els Breugelmans, Tammo Bijmolt

Journal of Interactive Marketing

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Research article

First published 2023-03-09

Customer characteristics analysis method based on the selection of electricity consumption characteristics and behavioral portraits of different groups of people

Chao Tang, Yong Tang, Zhuolin Zeng [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2007-1

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing

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Research article

First published 2017-11

The Effects of Visible Customer Characteristics on Servers’ Perceptions of Tipping: Potential Threats to Service Interactions

Kathleen Jeehyae Kim, Gumkwang Bae, Dae-Young Kim

Cornell Hospitality Quarterly

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Research article

First published 2001-2

Satisfaction,Repurchase Intent,and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal, Wagner A. Kamakura

Journal of Marketing Research

Open access

Research article

First published 2023-7

Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Choo Yeon Kim, Seong Soo Cha

Sage Open

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Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

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