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Articles (16)

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1-10 of 16 results for customer channel migration

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Select article: Behavioral Consequences of Customer-Initiated Channel Migration

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Research article

First published 2014-8

Behavioral Consequences of Customer-Initiated Channel Migration

Sebastian Ackermann, Florian von Wangenheim

Journal of Service Research

Select article: Customer Channel Migration

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Research article

First published 2008-2

Customer Channel Migration

Asim Ansari, Carl F. Mela, Scott A. Neslin

Journal of Marketing Research

Select article: Customer Responses to Channel Migration Strategies toward the E-channel ☆

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Research article

First published 2014-11

Customer Responses to Channel Migration Strategies toward the E-channel ☆

Debra Trampe, Umut Konuş, Peter C. Verhoef

Journal of Interactive Marketing

Select article: The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment

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Research article

First published 2024-2

The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment

Anastasia Dikareva-Brugman, Jonne Y. Guyt, Umut Konuș

Journal of Interactive Marketing

Select article: Decision Process Evolution in Customer Channel Choice

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Research article

First published 2011-11

Decision Process Evolution in Customer Channel Choice

Sara Valentini, Elisa Montaguti, Scott A. Neslin

Journal of Marketing

Select article: Determining the impact of internet channel use on a customer's lifetime

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Research article

First published 2008-8

Determining the impact of internet channel use on a customer's lifetime

Martin Boehm

Journal of Interactive Marketing

Select article: The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Select article: The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

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Research article

First published 2018-3

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika

Journal of Marketing

Select article: Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

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Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

Select article: Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications

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Research article

First published 2016-8

Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications

Yolanda Polo, F. Javier Sese

Journal of Service Research

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