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First published 2010-12

Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Marketing Theory

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

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Research article

First published 2003-2

Customers as assets

Sunil Gupta, Donald R. Lehmann

Journal of Interactive Marketing

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Research article

First published 2002-08

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman [...]

Journal of Service Research

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Research article

First published 2006-5

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis

Journal of Marketing Research

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Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

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Other

First published 2004-07

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

Journal of the Academy of Marketing Science

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Research article

First published 2011-6

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Eric (Er) Fang, Robert W. Palmatier, Rajdeep Grewal

Journal of Marketing Research

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Book review

First published 2013-12

Book Review: The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Maleeha Gul

Global Business Review

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Research article

First published 2010-2

Hotel Brand Strategy

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly

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