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Research article

First published 2008-12

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services

Chi Kin (Bennett) Yim, David K. Tse, Kimmy Wa Chan

Journal of Marketing Research

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Research article

First published 2008-9

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli-Renko, Ramkumar Janakiraman

Journal of Marketing

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Research article

First published 2010-4

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Eric T. Anderson, Nathan M. Fong, Duncan I. Simester [...]

Journal of Marketing Research

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Research article

First published 2008-08

Does Customer Relationship Management Activity Affect Firm Performance?

Harmeen Soch, H.S. Sandhu

Global Business Review

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Research article

First published 2019-1

Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?

Raghu Bommaraju, Michael Ahearne, Ryan Krause [...]

Journal of Marketing

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Research article

First published 2010-12

When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

D. Eric Boyd, Rajesh K. Chandy, Marcus Cunha

Journal of Marketing Research

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Research article

First published 2014-5

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance

Vanitha Swaminathan, Christopher Groening, Vikas Mittal [...]

Journal of Service Research

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Research article

First published 2015-5

“I Want to Help” versus “I Am Just Mad”

Stephanie Qing Liu, Anna S. Mattila

Cornell Hospitality Quarterly

Open access

Research article

First published 2010-1

System Dynamics Modelling in CRM: Window Fashions Gallery

F.T. Yuen, S.L. Chan

International Journal of Engineering Business Management

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Research article

First published 2009-5

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar

Journal of Marketing

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