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Articles (32)

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1-10 of 32 results for customer–brand attachment

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Select article: Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan

Open access

Research article

First published 2024-1

Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan

Ju-Chuan Wu, Pei-Hsuan Tsai, Jia-Wei Tang [...]

Sage Open

Select article: Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Retricted access

Research article

First published 2025

Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Noureddine Selmi, Mohammad Soliman, Muhammad Dliya’ul Haq [...]

Tourism and Hospitality Research

Select article: The psychology of vacationers’ hotel brand choice in a post-pandemic world

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Research article

First published 2023-4

The psychology of vacationers’ hotel brand choice in a post-pandemic world

Jinkyung Jenny Kim, Myong Jae Lee, Heesup Han

Journal of Vacation Marketing

Select article: From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

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Research article

First published 2026-1

From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

Wailing Ng, Fei Hao, Chen Zhang

Journal of Hospitality & Tourism Research

Select article: Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

Select article: Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions

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Research article

First published 2024-4

Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions

Monica Gomez-Suarez, Mónica Veloso

Journal of Vacation Marketing

Select article: Luxury Cruise Travelers

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Research article

First published 2015-1

Luxury Cruise Travelers

Sunghyup Sean Hyun, Heesup Han

Journal of Travel Research

Select article: Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

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Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

Select article: Brand Attachment,Tour Leader Attachment,and Behavioral Intentions of Tourists

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Research article

First published 2018-3

Brand Attachment,Tour Leader Attachment,and Behavioral Intentions of Tourists

Chang-Hua Yen, Chien-Yu Chen, Jui-Chang Cheng [...]

Journal of Hospitality & Tourism Research

Select article: Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands

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Research article

First published 2020-5

Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands

Scott Taylor, Robin B. DiPietro

Cornell Hospitality Quarterly

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