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1-10 of 1347 results for custom adoption

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Select article: Customer Concentration and Suppliers’ Blockchain Technology Adoption: Evidence from China

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Research article

First published 2025-10

Customer Concentration and Suppliers’ Blockchain Technology Adoption: Evidence from China

Chaofan Li, Qiliang Liu, Wenming Wang [...]

Production and Operations Management

Select article: AI-based Service Adoption in the BFSI Sector: Examining the Influence of Customer Traits and Platform Functionalities

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Research article

First published 2026

AI-based Service Adoption in the BFSI Sector: Examining the Influence of Customer Traits and Platform Functionalities

Apoorva, Purva Kansal

Jindal Management Journal

Select article: App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

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Research article

First published 2019-8

App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

Huan Liu, Lara Lobschat, Peter C. Verhoef [...]

Journal of Interactive Marketing

Select article: Service Quality and Customer Satisfaction in Kerala’s Small Finance Banks: A Study on Adoption and Patronage Intentions

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Research article

First published 2026

Service Quality and Customer Satisfaction in Kerala’s Small Finance Banks: A Study on Adoption and Patronage Intentions

Moncy Kuriakose, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Performance Implications of Adopting a Customer-Focused Sales Campaign

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Research article

First published 2008-9

Performance Implications of Adopting a Customer-Focused Sales Campaign

V. Kumar, Rajkumar Venkatesan, Werner Reinartz

Journal of Marketing

Select article: The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

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Research article

First published 2021-4

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

Xian Gu, P.K. Kannan

Journal of Marketing Research

Select article: The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

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Research article

First published 2015-8

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse

Journal of Interactive Marketing

Select article: The Role of Relational and Operational Performance in Business-to-Business Customers’ Adoption of Self-Service Technology

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Research article

First published 2006-05

The Role of Relational and Operational Performance in Business-to-Business Customers’ Adoption of Self-Service Technology

Anita D. Bhappu, Ulrike Schultze

Journal of Service Research

Select article: Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers

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Research article

First published 2007-4

Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers

Remco Prins, Peter C. Verhoef

Journal of Marketing

Select article: Examining the Impact of Customers’ Awareness,Risk and Trust in M-Banking Adoption

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Research article

First published 2021-12

Examining the Impact of Customers’ Awareness,Risk and Trust in M-Banking Adoption

Prashant Tiwari, Shiv Kant Tiwari, Ashish Gupta

FIIB Business Review

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