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Articles (33)

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1-10 of 33 results for cross-selling of services

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Select article: Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

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Research article

First published 2020-2

Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

Jan U. Becker, Martin Spann, Christian Barrot

Journal of Service Research

Select article: Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

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Research article

First published 2005-5

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox

Journal of Marketing Research

Select article: The Relation Between Auditor-Provided Tax Service Fees and Audit Fees After the Sarbanes–Oxley Act

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Research article

First published 2015-7

The Relation Between Auditor-Provided Tax Service Fees and Audit Fees After the Sarbanes–Oxley Act

Robert Halperin, Kam-Wah Lai

Journal of Accounting,Auditing & Finance

Select article: Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

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Research article

First published 2012-1

Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

Claudia Jasmand, Vera Blazevic, Ko de Ruyter

Journal of Marketing

Select article: Revenue Management Through Dynamic Cross Selling in Call Centers

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Research article

First published 2010-11

Revenue Management Through Dynamic Cross Selling in Call Centers

E. Lerzan Örmeci, O. Zeynep Akşin

Production and Operations Management

Select article: Converging on a New Theoretical Foundation for Selling

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First published 2018-3

Converging on a New Theoretical Foundation for Selling

Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo

Journal of Marketing

Select article: Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education

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Research article

First published 2017-8

Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education

Duleep Delpechitre, David S. Baker

Journal of Marketing Education

Select article: Driving Retail Cross-Selling

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Research article

First published 2023-5

Driving Retail Cross-Selling

Angela J. Xu, Raymond Loi, Cheris W. C. Chow [...]

Journal of Service Research

Select article: To Sell or Not to Sell

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Research article

First published 1999-08

To Sell or Not to Sell

O. Zeynep Aksin, Patrick T. Harker

Journal of Service Research

Select article: The effect of acquisition channels on customer loyalty and cross-buying

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Research article

First published 2005-5

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers

Journal of Interactive Marketing

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