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1-3 of 3 results for cross-media advertising synergy

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Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

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Research article

First published 2009-11

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

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Review article

First published 2024

Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya [...]

FIIB Business Review