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1-3 of 3 results for cross-cutting advertising

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Research article

First published 2015-2

A New Look at Campaign Advertising and Political Engagement

Jörg Matthes, Franziska Marquart

Communication Research

Open access

Research article

First published 2008-1

B. Pawlowski, Rajinder Atwal, R.I.M. Dunbar

Evolutionary Psychology

Retricted access

Research article

First published 2001-5

Harald J. Van Heerde, Peter S.H. Leeflang, Dick R. Wittink

Journal of Marketing Research