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Research article

First published 1995-11

Home shopping channel customer segments: A cross-cultural perspective

William J. McDonald

Journal of Interactive Marketing

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Research article

First published 2016-6

Navigating between real and virtual spaces: An exploration of the hybrid shopping experience

Isabelle Collin-Lachaud, Régine Vanheems

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2019-11

Relationship between Online Shopping and Store Shopping in the Shopping Process: Empirical Study for Search Goods and Experience Goods in Nanjing,China

Qing Zhai, Xinyu (Jason) Cao, Feng Zhen

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2013-3

Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers,Manufacturers,and Regulators

Kirthi Kalyanam, Andy A. Tsay

The Antitrust Bulletin

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Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2012-5

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

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Research article

First published 2005-5

Free riding and customer retention across retailers’ channels

Sebastian van Baal, Christian Dach

Journal of Interactive Marketing

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Research article

First published 2023-5

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan

Journal of Interactive Marketing

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