Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-8

The Effect of Cross-Channel Integration on Cost Efficiency

Takumi Tagashira, Chieko Minami

Journal of Interactive Marketing

Retricted access

Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

Retricted access

Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

Retricted access

Research article

First published 2005-5

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers

Journal of Interactive Marketing

Retricted access

Research article

First published 2025-10

Cross-Channel Effects of Failure in a Retailer's Mobile App

Unnati Narang, Venkatesh Shankar, Sridhar Narayanan

Journal of Marketing Research

Retricted access

Research article

First published 1962-8-1

The effect of shallow water on the propulsion of cross-channel ships

G. Aertssen

International Shipbuilding Progress

Retricted access

Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

Retricted access

Research article

First published 2022-4

Effect of cross-ventilation channel in classrooms with interior corridor estimated by computational fluid dynamics

Zhi-Yi Zhang, Wei Yin, Tian-Wen Wang [...]

Indoor and Built Environment

Retricted access

Research article

First published 2020-03

How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services

Xingyue Zhang, Yuliang Yao

Production and Operations Management

Retricted access

Research article

First published 2025-11

Channel Pricing: A Retail Pass-Through Perspective

Quan Zheng, Honggang Hu, Xiajun Amy Pan

Production and Operations Management

Search results