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Retricted access

Research article

First published 2009-5

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Ram Bezawada, S. Balachander, P.K. Kannan [...]

Journal of Marketing

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Research article

First published 2019-12

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

Xiao Liu, Dokyun Lee, Kannan Srinivasan

Journal of Marketing Research

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Research article

First published 2004-11

Analyzing Brand Competition across Subcategories

Michel Wedel, Jie Zhang

Journal of Marketing Research

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Research article

First published 2009-7

Price Reduction Strategy for a Multi-Category Retailer

Chris Kuo

Journal of Interdisciplinary Economics

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Research article

First published 2013-1

What is Special about Marketing Organic Products? How Organic Assortment,Price,and Promotions Drive Retailer Performance

Ram Bezawada, Koen Pauwels

Journal of Marketing

Open access

Research article

First published 2015-1

Merchandising at the Point of Sale: Differential Effect of End of Aisle and Islands

Álvaro Garrido-Morgado, Óscar González-Benito

BRQ Business Research Quarterly

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Announcement

First published 2003-11

Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

Harald J. Van Heerde, Sachin Gupta, Dick R. Wittink

Journal of Marketing Research

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Research article

First published 2024-3

Enabling Comparability of Responses in International Sales Force Surveys: Evidence from a Cross-National Survey of Salespeople and Sales Managers

Mohsen Pourmasoudi, Phillip Wiseman, Michael Ahearne [...]

Journal of International Marketing

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Research article

First published 2001-5

Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. Van Heerde, Peter S.H. Leeflang, Dick R. Wittink

Journal of Marketing Research

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Research article

First published 2007-8

Estimating Promotion Response When Competitive Promotions Are Unobservable

Sangkil Moon, Wagner A. Kamakura, Johannes Ledolter

Journal of Marketing Research

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