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Articles (38)

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1-10 of 38 results for cross-category purchases

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Select article: Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

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Research article

First published 2010-12

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Select article: A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

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Research article

First published 2007-11

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Inseong Song, Pradeep K. Chintagunta

Journal of Marketing Research

Select article: Investigating Purchase Timing Behavior in Two Related Product Categories

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Research article

First published 1998-2

Investigating Purchase Timing Behavior in Two Related Product Categories

Pradeep K. Chintagunta, Sudeep Haldar

Journal of Marketing Research

Select article: A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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Research article

First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

Select article: NPS spillover in brand extensions: An empirical study

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Research article

First published 2024-5

NPS spillover in brand extensions: An empirical study

Jihoon Cho, Doug Walker, Edward L. Nowlin

International Journal of Market Research

Select article: Understanding Shopper Transaction Data

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Research article

First published 2016

Understanding Shopper Transaction Data

Arry Tanusondjaja, Magda Nenycz-Thiel, Rachel Kennedy

International Journal of Market Research

Select article: Price Reduction Strategy for a Multi-Category Retailer

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Research article

First published 2009-7

Price Reduction Strategy for a Multi-Category Retailer

Chris Kuo

Journal of Interdisciplinary Economics

Select article: Investigating cross-buying and customer loyalty

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Research article

First published 2008-2

Investigating cross-buying and customer loyalty

Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul

Journal of Interactive Marketing

Select article: A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

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Research article

First published 1990-10

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader, Leonard M. Lodish

Journal of Marketing

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

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