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Articles (193)

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1-10 of 193 results for cross-campaign effects

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Select article: What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Retricted access

Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

Select article: Media Effects on Public Safety following a Natural Disaster: Testing Lagged Dependent Variable Models

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Other

First published 2007-12

Media Effects on Public Safety following a Natural Disaster: Testing Lagged Dependent Variable Models

Christopher E. Beaudoin

Journalism & Mass Communication Quarterly

Select article: A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy

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Research article

First published 2020-3

A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy

Corwin D. Smidt

American Politics Research

Select article: Pressures From Home and Abroad: Economic Sanctions and Target Government Response to Domestic Campaigns

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Research article

First published 2023-2

Pressures From Home and Abroad: Economic Sanctions and Target Government Response to Domestic Campaigns

Ryan Yu-Lin Liou, Amanda Murdie, Dursun Peksen

Journal of Conflict Resolution

Select article: Impact of positive parenting campaigns on the Maltese population

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Research article

First published 2025

Impact of positive parenting campaigns on the Maltese population

Vincent Marmarà, Danika Marmarà, Angela Abela

Global Health Promotion

Select article: “Wow,That Was Funny”

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Research article

First published 2013-6

“Wow,That Was Funny”

Shelly Campo, Natoshia M. Askelson, Erica L. Spies [...]

Social Marketing Quarterly

Select article: Negative Campaigns,Negative Votes? Meanings of Voting and Political Campaigns

Open access

Research article

First published 2025

Negative Campaigns,Negative Votes? Meanings of Voting and Political Campaigns

Ming M. Boyer, Cal le Gall, Carolina Plescia

The International Journal of Press/Politics

Select article: Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

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Research article

First published 2014-3

Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

Gianfranco Walsh, Edward Shiu, Louise M. Hassan

Journal of International Marketing

Select article: Cross-Selling the Right Product to the Right Customer at the Right Time

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Research article

First published 2011-8

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L Montgomery

Journal of Marketing Research

Select article: Setting the Stage for Cross-Border Solidarity

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Research article

First published 2009-09

Setting the Stage for Cross-Border Solidarity

Dale W. Wimberley

Labor Studies Journal

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