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Research article

First published 2019-8

The Effect of Cross-Channel Integration on Cost Efficiency

Takumi Tagashira, Chieko Minami

Journal of Interactive Marketing

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2025-10

Cross-Channel Effects of Failure in a Retailer's Mobile App

Unnati Narang, Venkatesh Shankar, Sridhar Narayanan

Journal of Marketing Research

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Research article

First published 2005-5

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers

Journal of Interactive Marketing

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Research article

First published 1962-8-1

The effect of shallow water on the propulsion of cross-channel ships

G. Aertssen

International Shipbuilding Progress

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Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

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Research article

First published 2022-4

Effect of cross-ventilation channel in classrooms with interior corridor estimated by computational fluid dynamics

Zhi-Yi Zhang, Wei Yin, Tian-Wen Wang [...]

Indoor and Built Environment

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Research article

First published 2020-03

How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services

Xingyue Zhang, Yuliang Yao

Production and Operations Management

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Research article

First published 2025-11

Channel Pricing: A Retail Pass-Through Perspective

Quan Zheng, Honggang Hu, Xiajun Amy Pan

Production and Operations Management

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