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Research article

First published 2012-12

Reflections on Sustainable Enterprise

Alexander E. Reppel

Journal of Macromarketing

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Research article

First published 2008-06

Marketing,Society,and Controversy: An Online Course from a Macromarketing Perspective

Stanley J. Shapiro

Journal of Macromarketing

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Article commentary

First published 2021-3

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling

Andrea Prothero, Pierre McDonagh

Journal of Macromarketing

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Research article

First published 2014-12

Avoiding Throwing out the Baby with the Bathwater

Stephen Gould, Rania W. Semaan

Journal of Macromarketing

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Research article

First published 2013-6

Women’s Bodies as Sites of Control

Lauren Gurrieri, Josephine Previte, Jan Brace-Govan

Journal of Macromarketing

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Other

First published 2008-06

An Introduction to the Invited Commentaries on Macromarketing Education

Scott K. Radford, David M. Hunt

Journal of Macromarketing

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Research article

First published 2025-12

The Ripple Effect of Macromarketing Education: Examining Student Knowledge,Concern,Behavior,and Value Perception

Anastasia Thyroff, William E. Kilbourne, Molly I. Rapert [...]

Journal of Macromarketing

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Research article

First published 2016-3

A Bayesian Network Analysis of Ethical Behavior

Ahmet Ekici, Sule Onsel Ekici

Journal of Macromarketing

Retricted access

Research article

First published 2021-3

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

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Research article

First published 2014-9

Sustainability as Megatrend

John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne [...]

Journal of Macromarketing

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