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Articles (48)

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1-10 of 48 results for credible brand model

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Select article: The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

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First published 2010-10

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji

American Behavioral Scientist

Select article: Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?

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Research article

First published 2024

Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?

Ashaq Hussain Najar, Iram Sadia Wani, Ab Hamid Rather

Global Business Review

Select article: Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

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Research article

First published 2025-12

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Management Journal

Select article: Effect of Credible Reviews on Brand Image: A Mixed Method Approach

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Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

Select article: Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

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Research article

First published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Select article: Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

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Research article

First published 2020-6

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Shiksha Gupta, Gordhan K. Saini

Global Business Review

Select article: Endorsed Sustainable Products

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Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Select article: Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

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Research article

First published 2022-4

Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

Qingru Xu, Hanyoung Kim, Andrew C. Billings

Communication & Sport

Select article: Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

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Research article

First published 2026

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique [...]

Global Business Review

Select article: The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

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