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Open access

Research article

First published 2020-4

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Paul Mena, Danielle Barbe, Sylvia Chan-Olmsted

Social Media + Society

Retricted access

Research article

First published 1992-3

Source Credibility,Legal Liability,and the Law of Endorsements

Consuelo Lauda Kertz, Roobina Ohanian

Journal of Public Policy & Marketing

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Research article

First published 2021-06

The Impact of Social Endorsement Cues and Manipulability Concerns on Perceptions of News Credibility

Slgi “Sage” Lee, Fan Liang, Lauren Hahn [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2018-4

A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

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Research article

First published 2022-3

Credibility Perceptions and Detection Accuracy of Fake News Headlines on Social Media: Effects of Truth-Bias and Endorsement Cues

Mufan Luo, Jeffrey T. Hancock, David M. Markowitz

Communication Research

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Research article

First published 2020-11

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang [...]

Australasian Marketing Journal

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Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

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Research article

First published 2022-4

Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

Qingru Xu, Hanyoung Kim, Andrew C. Billings

Communication & Sport

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Research article

First published 2025-5

What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products

Minji Kim, Hyelin (lina) Kim, Zihui Ma [...]

Cornell Hospitality Quarterly

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