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Research article

First published 2023-5

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang [...]

Journal of Marketing

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Research article

First published 2008-12

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Andrés Musalem, Eric T. Bradlow, Jagmohan S. Raju

Journal of Marketing Research

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Research article

First published 2022-9

Quantitative evaluation method for cathodic protection polarisation coupon

Mehdi Attarchi

Corrosion Engineering,Science and Technology: The International Journal of Corrosion Processes and Corrosion Control

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Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

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Review article

First published 2013-4

A framework for designing and implementing effective online coupons in tourism and hospitality

Marianna Sigala

Journal of Vacation Marketing

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Research article

First published 2015-10

Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe [...]

Journal of Marketing Research

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Research article

First published 1997-11

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava

Journal of Marketing Research

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Research article

First published 1994-04

Emission Trading with Shares and Coupons: A Laboratory Experiment

R. Andrew Muller, Stuart Mestelman

The Energy Journal

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Research article

First published 2015-9

A formal framework for security analysis of NFC mobile coupon protocols

Ali Alshehri, Steve Schneider

Journal of Computer Security

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Research article

First published 2015-12

The Public Distribution System in Bihar: An Assessment of the Coupon System

Ashok K. Pankaj

Social Change

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