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1-10 of 56 results for coupon promotions

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Select article: Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Retricted access

Research article

First published 1989-7

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing

Select article: Consumer Responses to Small Business Coupon Sales Promotions

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Research article

First published 1984-10

Consumer Responses to Small Business Coupon Sales Promotions

P. Rajan Varadarajan

Entrepreneurship Theory and Practice

Select article: Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

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Research article

First published 2023-02

Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang [...]

Production and Operations Management

Select article: Book Review: For Experienced Couponers … Coupon Promotions

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Book review

First published 1963-4

Book Review: For Experienced Couponers … Coupon Promotions

Eugene C. Pomerance

Journal of Marketing

Select article: Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

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Research article

First published 2008-12

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Andrés Musalem, Eric T. Bradlow, Jagmohan S. Raju

Journal of Marketing Research

Select article: Coupon Promotions in Quick-service Restaurants

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Other

First published 2002-08

Coupon Promotions in Quick-service Restaurants

Gail Ayala Taylor, Sylvia Long-Tolbert

Cornell Hospitality Quarterly

Select article: Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste

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Research article

First published 2023-02

Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste

Qi Wu, Dorothee Honhon

Production and Operations Management

Select article: Government Adoption of Sales Promotions: An Initial Appraisal

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Research article

First published 2010-9

Government Adoption of Sales Promotions: An Initial Appraisal

John A. Quelch, Katherine E. Jocz

Journal of Public Policy & Marketing

Select article: The Effects of a Direct Mail Coupon on Brand Choice Behavior

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

Select article: Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

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Research article

First published 1997-11

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava

Journal of Marketing Research

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