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Articles (101)

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1-10 of 101 results for country of origin of brand

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Select article: Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

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Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

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First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

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Research article

First published 2021-6

Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

Sandeep Kumar, Amit Gautam

Metamorphosis: A Journal of Management Research

Select article: An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

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First published 1993-03

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

David K. Tse, Gerald J. Gorn

Journal of International Marketing

Select article: Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

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Research article

First published 2023-6

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni [...]

Journal of International Marketing

Select article: The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

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Research article

First published 2014-3

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn [...]

Journal of International Marketing

Select article: Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective

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Research article

First published 2013-9

Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective

Marc Florian Herz, Adamantios Diamantopoulos

Journal of International Marketing

Select article: The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

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Research article

First published 2014-10

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Select article: ‘Country-of-Origin’ Effect and Consumer Decision-making

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Research article

First published 2014-8

‘Country-of-Origin’ Effect and Consumer Decision-making

Aby Abraham, Sanjay Patro

Management and Labour Studies

Select article: Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

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Research article

First published 2014-3

Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

Cher-Min Fong, Chun-Ling Lee, Yunzhou Du

Journal of International Marketing

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