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Articles (37)

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1-10 of 37 results for counterfeit brands

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Select article: The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships

Retricted access

Research article

First published 2009-5

The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships

Suraj Commuri

Journal of Marketing

Select article: Why Do Consumers Buy Counterfeit Luxury Brands?

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Research article

First published 2009-4

Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox, Hyeong Min Kim, Sankar Sen

Journal of Marketing Research

Select article: Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption

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Research article

First published 2016-8

Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption

Ling Jiang, Juan Shan

Psychological Reports

Select article: Executive Insights: Countering Brand Counterfeiters

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Research article

First published 2002-12

Executive Insights: Countering Brand Counterfeiters

Robert T. Green, Tasman Smith

Journal of International Marketing

Select article: Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets

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Research article

First published 2017-12

Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets

Martin Eisend, Patrick Hartmann, Vanessa Apaolaza

Journal of International Marketing

Select article: “Names doing rounds”: On brands in the bazaar economy

Open access

Research article

First published 2022-5

“Names doing rounds”: On brands in the bazaar economy

Maitrayee Deka, Adam Arvidsson

Journal of Consumer Culture

Select article: Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

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Research article

First published 2020-3

Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

Joel Hietanen, Jeff B. Murray, Antti Sihvonen [...]

Marketing Theory

Select article: Signaling Status with Luxury Goods: The Role of Brand Prominence

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Research article

First published 2010-7

Signaling Status with Luxury Goods: The Role of Brand Prominence

Young Jee Han, Joseph C. Nunes, Xavier Drèze

Journal of Marketing

Select article: Manufacturer and Industry Responses to the Counterfeiting Challenge

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Research article

First published 2006-06

Manufacturer and Industry Responses to the Counterfeiting Challenge

Lewis T. Kontnik

Journal of Pharmacy Practice

Select article: Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

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Research article

First published 2021-10

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

Fariborz Rahimnia, Nazanin Hosseini Arian

Journal of General Management

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