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Retricted access

Research article

First published 2008-11

Damage from Corrective Advertising: Causes and Cures

Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie

Journal of Marketing

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Research article

First published 1978-2

A Longitudinal Study of Corrective Advertising

Robert F. Dyer, Phillip G. Kuehl

Journal of Marketing Research

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Research article

First published 1986

A Field Study of Corrective Advertising Effectiveness

Kenneth L. Bernhardt, Thomas C. Kinnear, Michael B. Mazis

Journal of Public Policy & Marketing

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Research article

First published 2001-4

FTC v. Novartis: The Return of Corrective Advertising?

Michael B. Mazis

Journal of Public Policy & Marketing

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Research article

First published 1983

A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign

Gary M. Armstrong, Metin N. Gurol, Frederick A. Russ

Journal of Public Policy & Marketing

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Research article

First published 1976-5

An Experimental Evaluation of a Proposed Corrective Advertising Remedy

Michael B. Mazis, Janice E. Adkinson

Journal of Marketing Research

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Research article

First published 2017-12

The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions

Joon Soo Lim

Journalism & Mass Communication Quarterly

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Research article

First published 1982

The Role of Publicity in FTC Corrective Advertising Remedies

Tyzoon T. Tyebjee

Journal of Public Policy & Marketing

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Research article

First published 1984-3

Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising

William L. Wilkie, Dennis L McNeill, Michael B. Mazis

Journal of Marketing

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Research article

First published 1980-8

A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

Richard W. Mizerski, Neil K. Allison, Stephen Calvert

Journal of Marketing Research

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