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Research article

First published 1967-8

Testing a New Corporate Name

Eugene E. Heaton

Journal of Marketing Research

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Research article

First published 2006-04

Consumer Evaluations of Corporate Brand Redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

Journal of the Academy of Marketing Science

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Research article

First published 1974-1

A Study of the Meaning and Compatibility of a Proposed Corporate Name and Symbol

Fred J. Thumin, Ray A. Craddick, Allan G. Barclay

Journal of the Academy of Marketing Science

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Review article

First published 2003-10

Naming the Enemy: Anti-Corporate Movements Confront Globalization

Capital & Class

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Research article

First published 2016-3

A Valuation Analysis of Corporate Naming Rights for Collegiate Sport Venues

Nels Popp, Timothy DeSchriver, Chad McEvoy [...]

Sport Marketing Quarterly

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Research article

First published 2004-8

Corporate social responsibility,what's in a name? A critical appraisal of the Green Paper

Filip Dorssemont

Transfer: European Review of Labour and Research

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News

First published 1999-12

{BLR 3030} News of Biotechnology Attorneys,Regulatory Professionals,and Corporate Name Changes

Biotechnology Law Report

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Research article

First published 2018-3

A crisis by any other name? Examining the effects of journalistic “crisis labeling” on corporate perceptions

Alyssa Appelman, Michelle Asmara

News Research Journal

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Book review

First published 2011-2

Review: Horrorism: Naming Contemporary Violence,Corporal Compassion: Animal Ethics and the Philosophy of the Body

Joanna Bourke, Beth Greenhough, Jamie Lorimer [...]

Environment and Planning D: Society and Space

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Other

First published 2004-1

A Brand Logic for Pharma?: A Possible Strategy Based on FMCG Experience

Giles Moss, Isabelle Schuiling

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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