You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (57)

Journals (0)

1-10 of 57 results for cooperative advertising

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain

Retricted access

Research article

First published 2021-11

Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain

Adrian Patrick Kennedy, Suresh P. Sethi, Chi Chung Siu [...]

Production and Operations Management

Select article: The Woman's Day Case and Cooperative Advertising

Retricted access

Research article

First published 1965-7

The Woman's Day Case and Cooperative Advertising

Lawrence X. Tarpey

Journal of Marketing

Select article: Vertical Cooperative Advertising Ventures

Retricted access

Research article

First published 1972-8

Vertical Cooperative Advertising Ventures

Paul D. Berger

Journal of Marketing Research

Select article: Understanding Cooperative Advertising Participation Rates in Conventional Channels

Retricted access

Research article

First published 1997-8

Understanding Cooperative Advertising Participation Rates in Conventional Channels

Mark Bergen, George John

Journal of Marketing Research

Select article: Cooperative National Advertising to Increase Awareness and Convert Latent Demand Into Intentions to Visit

Retricted access

Research article

First published 1982-04

Cooperative National Advertising to Increase Awareness and Convert Latent Demand Into Intentions to Visit

Dan G. Brennan, Arch G. Woodside, Clifford W. Sharpe

Journal of Travel Research

Select article: Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Retricted access

Research article

First published 2009-01

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh P. Sethi

Production and Operations Management

Select article: Book Review: Vertical Cooperative Advertising,Report of the Committee on Cooperative Advertising

Retricted access

Book review

First published 1947-1

Book Review: Vertical Cooperative Advertising,Report of the Committee on Cooperative Advertising

John W. Wingate

Journal of Marketing

Select article: Book Review: Cooperative Advertising

Retricted access

Book review

First published 1953-10

Book Review: Cooperative Advertising

F. R. Cawl

Journal of Marketing

Select article: Cooperative Advertising: An Alternative Interpretation of Price Discrimination

Retricted access

Research article

First published 1973-7

Cooperative Advertising: An Alternative Interpretation of Price Discrimination

R. Allen Moran

California Management Review

Select article: Departmental Influences on Interdepartmental Cooperation in Daily Newspapers

Retricted access

Other

First published 1996-3

Departmental Influences on Interdepartmental Cooperation in Daily Newspapers

George Sylvie

Journalism & Mass Communication Quarterly

1
2
3
•••
6
10 / page

Article type

Publication date

Subjects

Access