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Research article

First published 2026

Neglecting Religious Commitment in Evaluating Controversial Advertising Appeals: An Oversight

Parvinder Pal Singh, Harpreet Singh Chahal

Journal of Creative Communications

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Research article

First published 2024-6

Shockvertising: Trajectory of a controversial advertising technique

Thao Bui-Nguyen, Roland Canu

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2008-10

The Third-Person Effect in Controversial Product Advertising

Keith Jensen, Steve Collins

American Behavioral Scientist

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Research article

First published 2020-2

Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions

Parvinder Pal Singh, Harpreet Singh Chahal

Management and Labour Studies

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Research article

First published 1979-6

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Murphy A. Sewall, Michael H. Goldstein

Journal of Marketing

Retricted access

Research article

First published 2023

Tanishq: Brand Activism Gone Wrong?

A. Shivakanth Shetty, Kerena Anand, Swathi Shree [...]

Vision: The Journal of Business Perspective

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Research article

First published 1990-5

Alcohol Advertising Code: A Controversy

A H Sernack versus, Bill Saunders

Media International Australia

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Research article

First published 2000-04

Women outdoors

Janice Winship

International Journal of Cultural Studies

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Editorial

First published 1995-9

Reader Categorization of a Controversial Communication: Advertisement versus Editorial

J. B. Wilkinson, Douglas R. Hausknecht, George E. Prough

Journal of Public Policy & Marketing

Open access

Research article

First published 2017-10

Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising

Jinguang Zhang

Evolutionary Psychology

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