You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (880)

Journals (0)

1-10 of 880 results for content customization

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Role of Marketer-Generated Content in Customer Engagement Marketing

Retricted access

Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

Select article: What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Retricted access

Research article

First published 2025-3

What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Select article: From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Retricted access

Research article

First published 2016-1

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ashish Kumar, Ram Bezawada, Rishika Rishika [...]

Journal of Marketing

Select article: From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Retricted access

Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Select article: Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Retricted access

Research article

First published 2025

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

Journal of Marketing

Select article: Content of Fragrance Mix Ingredients and Customer Complaints of Cosmetic Products

Retricted access

Research article

First published 2000-06

Content of Fragrance Mix Ingredients and Customer Complaints of Cosmetic Products

Ebba Bárány, Marie Lodén

Dermatitis®

Select article: A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Retricted access

Research article

First published 2025

A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Xinlan Li, Li Xiao

Australasian Marketing Journal

Select article: Providing an Explanation for Service Failure: Context,Content,and Customer Responses

Retricted access

Research article

First published 2007-05

Providing an Explanation for Service Failure: Context,Content,and Customer Responses

Beverley Sparks, Liz Fredline

Journal of Hospitality & Tourism Research

Select article: Customized innovation policies and the regions: digital content services and intelligent machinery in Finland

Retricted access

Research article

First published 2013-4

Customized innovation policies and the regions: digital content services and intelligent machinery in Finland

Markku Sotarauta, Kati-Jasmin Kosonen

European Urban and Regional Studies

Select article: Smell,Touch,and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

Retricted access

Research article

First published 2024

Smell,Touch,and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

E. Sophía Valenzuela-Gálvez, Óscar González-Benito, Álvaro Garrido-Morgado

International Journal of Business Communication

1
2
3
•••
88
10 / page

Article type

Publication date

Subjects

Access