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Articles (219)

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1-10 of 219 results for consuming middle class

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Select article: Competently Ordinary: New Middle Class Consumers in the Emerging Markets

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Research article

First published 2014-7

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets, Ozlem Sandikci

Journal of Marketing

Select article: Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators

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Research article

First published 2021-1

Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators

James Lappeman, Lara du Plessis, Emma Ho [...]

International Journal of Market Research

Select article: Divergent Narratives in the Imagining of the Home amongst Middle-Class Consumers

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Other

First published 2003-12

Divergent Narratives in the Imagining of the Home amongst Middle-Class Consumers

Ian Woodward

Journal of Sociology

Select article: Consuming ‘authenticity’? Reinterpreting the ‘new middle class’ in China through the lens of retailing changes

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Research article

First published 2023-2

Consuming ‘authenticity’? Reinterpreting the ‘new middle class’ in China through the lens of retailing changes

Liu Cao

Urban Studies

Select article: Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers

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Research article

First published 2021-12

Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers

Tendai Chikweche, James Lappeman, Paul Egan

Journal of International Marketing

Select article: Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

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Research article

First published 2021-6

Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

Nombulelo Dilotsotlhe, Helen Inseng Duh

Social Marketing Quarterly

Select article: Utopia Digital : Non-governmental organizations and the making of consumers in Brazil’s “New Middle Class” shantytowns

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Research article

First published 2021-11

Utopia Digital : Non-governmental organizations and the making of consumers in Brazil’s “New Middle Class” shantytowns

Jason B. Scott

Journal of Consumer Culture

Select article: Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

Select article: Constrained Consumers: Middle-Class Parents’ Resistance of School Closure and Consolidation in Chicago

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Research article

First published 2020-12

Constrained Consumers: Middle-Class Parents’ Resistance of School Closure and Consolidation in Chicago

Beth Wright-Costello, Kate Phillippo

Education and Urban Society

Select article: Discrimination and Middle Class Minority Consumers

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Research article

First published 1973-7

Discrimination and Middle Class Minority Consumers

Waylon D. Griffin, Frederick D. Sturdivant

Journal of Marketing

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