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Research article

First published 2016-4

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One's Likelihood of Helping?

Scott A. Thompson, Molan Kim, Keith Marion Smith

Journal of Marketing Research

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Research article

First published 2021-4

Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

Raffaele Filieri, Elisabetta Raguseo, Claudio Vitari

Journal of Travel Research

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Research article

First published 2008-4

Consumers Attitude and Preferences towards Self Help Group Products

S. Anbu Malar, S. Anbu Malar

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-5

The cultural influences of narrative content on consumers’ perceptions of helpfulness

Ning Fu

International Journal of Market Research

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Research article

First published 1986-04

Self-Help Groups and Consumer Participation: A Look at the German Health Care Self-Help Movement

Alf Trojan, Edith Halves, Hans-Wilhelm Wetendorf

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2013-11

Pharmacist professionalism,helpfulness,and consumer behavior linkage

Ismatilla T Mardanov, James Ricks

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1993-06

Roles for Mental Health Consumers in Self-Help Group Research

Caroline L. Kaufmann

The Journal of Applied Behavioral Science

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Research article

First published 2019-11

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Vartika Srivastava, Arti D. Kalro

Journal of Interactive Marketing

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Research article

First published 2015-9

Helping consumers to change their financial behaviour: Contributions of a multi-phase change model

Francis Salerno, Amira Berriche, Dominique Crié [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1991-8

Consumer personality characteristics can help guide marketing and creative strategies

Linda F. Alwitt

Journal of Interactive Marketing

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