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Research article

First published 1968-5

Use of Consumer Panels for Brand-Share Prediction

J. H. Parfitt, B. J. K. Collins

Journal of Marketing Research

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Research article

First published 2018-5

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

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Research article

First published 2020-11

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

Chris Hydock, Zoey Chen, Kurt Carlson

Journal of Marketing

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Research article

First published 2023-1

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

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Research article

First published 1996-7

The Use of Consumer Panels for Brand Share Prediction

John H. Parfitt, B. J. K. Collins

International Journal of Market Research

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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

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Research article

First published 2023-3

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

Zhiling Bei, Katrijn Gielens

Journal of Marketing

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Research article

First published 2010-11

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. Macinnis, Joseph Priester [...]

Journal of Marketing

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

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Research article

First published 2018-1

Patterns of fruit and vegetable buying behaviour in the United States and India

Zachary Anesbury, Luke Greenacre, Amy L Wilson [...]

International Journal of Market Research

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