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1-6 of 6 results for consumer-based retailer brand equity

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Select article: Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

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Research article

First published 2016-3

Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi, Hamendra Dangi

Asia-Pacific Journal of Management Research and Innovation

Select article: Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

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First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

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Research article

First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Select article: Consumer Perceptions of Product Variants Positioned on Atypical Attributes

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Research article

First published 2003-1

Consumer Perceptions of Product Variants Positioned on Atypical Attributes

Kalpesh Kaushik Desai, S. Ratneshwar

Journal of the Academy of Marketing Science

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