Search results: Sage Journals

Restricted accessOtherFirst published September, 2011

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

Restricted accessResearch articleFirst published November, 2023

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Restricted accessResearch articleFirst published May, 2017

B. Yasanthi Perera, Pia A. Albinsson, G. David Shows

Journal of Creating Value

Restricted accessOtherFirst published September, 2011

Bernard Cova, Daniele Dalli, Detlev Zwick

Marketing Theory

Restricted accessResearch articleFirst published May, 2019

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Open accessResearch articleFirst published July, 2026

Bshair Alharthi, Abdelrehim Awad

Sage Open

Restricted accessResearch articleFirst published November, 2025

Manel Azzabi, Hajer Ben Lallouna Hafsia

Journal of Creating Value

Restricted accessResearch articleFirst published January, 2018

Keith Glanfield, Anna-Lena Ackfeldt, TC Melewar

Journal of General Management

Restricted accessResearch articleFirst published November, 2010

Burçak Ertimur, Alladi Venkatesh

Australasian Marketing Journal

Restricted accessOtherFirst published September, 2011

Dan Fisher, Scott Smith

Marketing Theory