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Articles (10)

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1-10 of 10 results for consumer susceptibility to interpersonal influence

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Select article: Save Like the Joneses

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Research article

First published 2015-8

Save Like the Joneses

Karen Page Winterich, Gergana Y. Nenkov

Journal of Service Research

Select article: Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing

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Research article

First published 2013-8

Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing

M. Irene Prete, Gianluigi Guido, Marco Pichierri

Psychological Reports

Select article: Susceptibility to Reference Group Influence Among Rural Consumers

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Research article

First published 2010-1

Susceptibility to Reference Group Influence Among Rural Consumers

G. Sridhar, N. Ramesh Kumar, G. Narasimha Murthy

Metamorphosis: A Journal of Management Research

Select article: Susceptibility of Consumers to Normative and Informational Influences in Selecting Colors for Apparel

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First published 1998-12

Susceptibility of Consumers to Normative and Informational Influences in Selecting Colors for Apparel

Nancy J. Miller

Perceptual and Motor Skills

Select article: Persuasibility and the Self – Investigating Heterogeneity among Consumers

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Research article

First published 2013-5

Persuasibility and the Self – Investigating Heterogeneity among Consumers

Monika Koller, Arne Floh, Alexander Zauner [...]

Australasian Marketing Journal

Select article: Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

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Research article

First published 2009-11

Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Cheol Park, Thae Min Lee

Journal of Interactive Marketing

Select article: Impact of Susceptibility of Interpersonal Influence,and Vanity Aspects on Luxury Brand Consumption

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Research article

First published 2021-12

Impact of Susceptibility of Interpersonal Influence,and Vanity Aspects on Luxury Brand Consumption

Adit Jha

Jindal Management Journal

Select article: The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

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Research article

First published 2017-4

The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

Michael R. Sciandra, Cait Lamberton, Rebecca Walker Reczek

Journal of Public Policy & Marketing

Select article: Consumer Complaint Behavior Manifestations for Table Service Restaurants: Identifying Sociodemographic Characteristics,Personality,and Behavioral Factors

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Research article

First published 2002-05

Consumer Complaint Behavior Manifestations for Table Service Restaurants: Identifying Sociodemographic Characteristics,Personality,and Behavioral Factors

David L. Jones, Ken W. McCleary, Lawrence R. Lepisto

Journal of Hospitality & Tourism Research

Select article: “Something We'd Rather Not Talk About”: Findings from CDC Exploratory Research on Sexually Transmitted Disease Communication with Girls and Women

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Research article

First published 2010-10

“Something We'd Rather Not Talk About”: Findings from CDC Exploratory Research on Sexually Transmitted Disease Communication with Girls and Women

Allison L. Friedman, Bonny Bloodgood

Journal of Women's Health

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