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Articles (27)

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1-10 of 27 results for consumer satiation

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Select article: Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

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Research article

First published 2025-3

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Shijie Lu, Sha Yang, Yao (Alex) Yao

Journal of Marketing

Select article: When Promoting Similarity Slows Satiation: The Relationship of Variety,Categorization,Similarity,and Satiation

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Research article

First published 2018-6

When Promoting Similarity Slows Satiation: The Relationship of Variety,Categorization,Similarity,and Satiation

Jannine D. Lasaleta, Joseph P. Redden

Journal of Marketing Research

Select article: Limited Availability Reduces the Rate of Satiation

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Research article

First published 2014-4

Limited Availability Reduces the Rate of Satiation

Julio Sevilla, Joseph P. Redden

Journal of Marketing Research

Select article: Dynamic Brand Satiation

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Research article

First published 2012-12

Dynamic Brand Satiation

Shohei Hasegawa, Nobuhiko Terui, Greg M. Allenby

Journal of Marketing Research

Select article: Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

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Research article

First published 2011-5

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing

Select article: Anticipation of Future Variety Reduces Satiation from Current Experiences

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Research article

First published 2016-12

Anticipation of Future Variety Reduces Satiation from Current Experiences

Julio Sevilla, Jiao Zhang, Barbara E. Kahn

Journal of Marketing Research

Select article: Wish versus Worry: Ownership Effects on Motivated Judgment

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Research article

First published 2013-4

Wish versus Worry: Ownership Effects on Motivated Judgment

Xianchi Dai, Christopher K. Hsee

Journal of Marketing Research

Select article: Economic Analysis of Reward Advertising

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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

Select article: Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing versus Reinforcement is Contingent on Environmental Consciousness

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Research article

First published 2017-9

Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing versus Reinforcement is Contingent on Environmental Consciousness

Aaron M. Garvey, Lisa E. Bolton

Journal of Public Policy & Marketing

Select article: The Experiences,Challenges and Acceptance of Online Food Application by the Consumers and the Enhancement of Value Through Blockchain Technology

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Research article

First published 2021-9

The Experiences,Challenges and Acceptance of Online Food Application by the Consumers and the Enhancement of Value Through Blockchain Technology

Purvi Mathur, Vidhu Mathur

Asia-Pacific Journal of Management Research and Innovation

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