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Articles (2311)

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1-10 of 2311 results for consumer research methods

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Select article: Methods,techniques and practices for research on poor consumers: A state of the art and a vade-mecum

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Review article

First published 2024-12

Methods,techniques and practices for research on poor consumers: A state of the art and a vade-mecum

Evelyne Rousselet, Audrey Bonnemaizon

Recherche et Applications en Marketing (English Edition)

Select article: Mapping methods of research on consumer engagement with brands on social media: A literature review

Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

Select article: Neuroscientific Research Methods and Techniques in Consumer Research

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Research article

First published 2023-8

Neuroscientific Research Methods and Techniques in Consumer Research

Yunen Zhang, Park Thaichon, Wei Shao

Australasian Marketing Journal

Select article: Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

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Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

Select article: Choice of consumer research methods in the front end of new product development

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Research article

First published 2013-1

Choice of consumer research methods in the front end of new product development

Mariëlle Creusen, Erik Jan Hultink, Katrin Eling

International Journal of Market Research

Select article: On the Method of Evolutionary Psychology and Its Applicability to Consumer Research

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Research article

First published 2017-6

On the Method of Evolutionary Psychology and Its Applicability to Consumer Research

Gad Saad

Journal of Marketing Research

Select article: Using Photographs in Mixed Methods Research: An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research

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Research article

First published 2022-10

Using Photographs in Mixed Methods Research: An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research

Anne-Katrin Kleih, Mira Lehberger, Kai Sparke

Journal of Mixed Methods Research

Select article: Review: Use of Methods of Research into Consumers’ Opinions and Attitudes in Food Research

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Research article

First published 2004-12

Review: Use of Methods of Research into Consumers’ Opinions and Attitudes in Food Research

E. X. Barrios, E. Costell

Food Science and Technology International

Select article: Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

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Research article

First published 2023-3

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang [...]

Sport Marketing Quarterly

Select article: Evaluating the Role of Attribute Importance as a Multiplicative Weighting Variable in the Study of Hospitality Consumer Decision-Making

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Other

First published 1998-2

Evaluating the Role of Attribute Importance as a Multiplicative Weighting Variable in the Study of Hospitality Consumer Decision-Making

Haemoon Oh, Sara C. Parks

Journal of Hospitality & Tourism Research

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