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Research article

First published 2020-11

Consumer relationship proneness revisited: A multidimensional formative measure

Kamilia Bahia

International Journal of Market Research

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Research article

First published 2001-10

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken-Schröder, Dawn Iacobucci

Journal of Marketing

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Research article

First published 1998-10

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer [...]

Journal of the Academy of Marketing Science

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Research article

First published 2018-2

The Effect of Engagement in Online Social Network on Susceptibility to Influence

S P. Tussyadiah, Devi Roza Kausar, Primidya K. M. Soesilo

Journal of Hospitality & Tourism Research

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Research article

First published 2011-2

Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers

Janet Schwartz, Mary Frances Luce, Dan Ariely

Journal of Marketing Research

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Research article

First published 1987-11

Effects of Relationship Marketing on Satisfaction,Retention,and Prices in the Life Insurance Industry

Lawrence A. Crosby, Nancy Stephens

Journal of Marketing Research

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Research article

First published 1987-12

Consumer Participation in the Informal Economy

Kevin F McCrohan, James D. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2019-7

Thrilled to Have “Bagged a Bargain” or “Bitter” and “Very Frustrating”? Exploring Consumer Attitudes to Value and Deals in Tourism

Scott McCabe, Ines Branco Illodo

Journal of Travel Research

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Other

First published 2015-3

A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation

Shaughan A. Keaton, Nicholas M. Watanabe, Christopher C. Gearhart

Sport Marketing Quarterly

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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

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